About Us
COMPANY INFO
Located in the “Snowmobile Capital of the World”, Track Side is located on the snowmobile and ATV/UTV trail for easy access year-round. Established in 1988, Track Side has been known as a one-stop shop for all power sports enthusiasts.
With a showroom just over 10,000 sq.ft, Track Side is known for being one of the largest power sports dealerships in Northern Wisconsin. Track Side is an authorized dealership for Can-Am, Sea-Doo, Ski-Doo and Polaris. Our friendly and knowledgeable sales, service, and parts departments are ready to offer outstanding service at every point. We value the long-term relationships with our customers and will do everything to make sure we exceed your expectations.
Along with a beautiful showroom and extensive inventory, Track Side also has one of the newest and largest rental fleets in the state for UTV’s, PWC’s, snowmobiles, and boats. In 2018, we partnered with Polaris Adventures to become the First Polaris Adventures Outfitter in the State of Wisconsin. We have since expanded our UTV rental fleet and for 2021 are now offering Polaris Slingshots as a rental option.
Our extensive selection of clothing and accessories from top quality manufacturers such as Ski-Doo, Can-AM, Polaris, FXR, FLY, DSG, 509, Klim and Boondock Nation to ensure that you'll look as good as you feel when you ride.
COMMITTED STAFF
The current owners purchased Track Side in 2018 with a desire to improve the powersports business while offering "More Choices for Fun and Adventure." Continuing to make improvements to further enhance customer service and show that we care about you as much as our own family, we have committed to improve all areas of the business. Our staff will strive to provide more than what you expect and demonstrate our commitment to excellence.
We have strived to offer a more streamlined approach for our rental program, added staff to our service department to help with the turn-around and integrated technology for staff to better communicate with customers.
The family-owned business currently has 15-25 full-time employees depending on the season. Track Side is fortunate enough to be in the hands of great owners and employees!
At Track Side, questions are always welcome. We pride ourselves on having a friendly, knowledgeable and experienced staff that is always willing to lend a helping hand.
SECOND LOCATION ADDED
In 2019, we added Headwaters Polaris to our business portfolio to be able to provide more services to our customers and better connectivity. Headwaters Polaris located in Watersmeet, Michigan, the "Gateway to the UP" is 9 miles North of Land O' Lakes. Both stores are able to work together to continue keeping you on the move.
Stop by and see for yourself the same great products and services Headwaters Polaris has to offer. A smaller location doesn't necessarily mean they offer less. We have expanded what products Headwaters Polaris carries and expanded their rental fleet PWC's and with Polaris Adventures UTV's and Snowmobiles. Their service department is always willing to lend a hand when you have any issue on the trail. Headwaters Polaris is located on the snowmobile and ATV/UTV trail in Watersmeet. They will stop what they are doing to help you.
THIRD LOCATION ADDED
In 2020, the current owners partnered to acquire Anchor Marine and Storage and Sunset Grill in Three Lakes, Wisconsin. These locations are in the heart of the Three Lakes Chain of Lakes and offer many possibilities moving forward. We have plans to increase the customer needs in Three Lakes and increase convenience. The previous owners have stayed on with us to help transition. Stop in to see what changes are coming or how we can help you out!