About Us

Company Info

Located in the “Snowmobile Capital of the World”, Eagle River, WI; Track Side has been known as a one-stop shop for power sports enthusiasts for over 20 years! 

With a showroom just over 10,000 sq. ft, Track Side is known for being one of the largest power sports dealerships in Northern Wisconsin. This showroom is not just known for its size, but it’s also known for being enclosed, heated, and well lit; making it a comfortable year-round showroom for customers’ viewing. 

Along with a beautiful showroom, Track Side also has one of the newest and largest rental fleets in the state for UTV’s, PWC’s, snowmobiles, and boats. Our extensive selection of clothing and accessories from top quality manufacturers ensures that you'll look as good as you feel when you ride. 

New Ownership & Committed Staff

As of January 2018, Track Side is under new ownership. They welcome you to stop in and meet the staff! 

All of the same friendly faces that customers have come to know over the years will still continue to provide sales, service, and rentals. The family owned business currently has 10-15 full-time employees depending on the season. Track Side is fortunate enough to be in the hands of great owners and employees! 

At Track Side, questions are always welcome. We pride ourselves on having a friendly, knowledgeable and experienced staff that is always willing to lend a helping hand.